18 Mar Explain the business environment, global marketplace, economics, ethics, and communication.
In Week 5, our focus will shift away from business operations and management toward customer service and managing the marketing mix. Key takeaways from this week will include exploring the balance of product, price, place, and promotion to support consumer buying habits.
Your Learning Objective for the Week:
Explain the business environment, global marketplace, economics, ethics, and communication.
Textbook: McHugh, J., McHugh, S., & Nickels, W. (2020). Understanding business: The core (2nd ed.).
Summarize the stages of Lewin’s Change Model.
Using specific examples from the Manager’s Hot Seat video titled ‘Change – Innovation in Aisle 9,’ comment on the different types of change and which approach is most effective for large-scale organizational change.
