1) A professional sport franchise is hacked, with the team website, social media accounts, email, and company database all affected. The breach exposes corporate communication, sensitive personnel and business files, and customers' personal and credit card information. The hack also results in embarrassing messages and content posted across the team's digital and social media accounts and website. Develop the PR and communications strategy in response to the breach.

Students must use the threaded Discussion Board to write their responses to the question(s). Students are expected to read the posts of their classmates and respond to at least two of them. These should be substantive and relevant thereby adding to discussion or raising new points. It is not enough to simply agree. Weekly discussions should be initially 450 words. Responses to others should be 200 + words.