Please compare and contrast the below two websites:

http://dreamfieldsfoods.com/

https://www.lipton.com/us/en/home.html

Make sure to cover the below concepts in your analysis:

• Transaction/Informational
• Primary and secondary target markets
• Communication effectiveness
• The effective use of video and content marketing
• Value proposition
• Their customer acquisition, conversion and retention techniques

Please make sure to elaborate and use concepts mentioned in class. No formatting or page requirements. I expect a submission that is consistent with graduate level.