There is a 4-page single-spaced final paper.

In this final paper, you should represent any one single firm of your interest. 

The purpose of your final paper is to analyze your firm in terms of what you will learn from the course throughout this semester. 

You should briefly introduce your firm and analyze your firm’s marketing in a variety of perspectives and with multiple toolkits covered in the lecture videos.  

Please submit a PowerPoint with 5-7 slides related to the paper. It should be explanatory for anyone to present for powerpoint