INSTRUCTIONS
Using the skills gained in earlier in the course, properly assign the selected sport product or
service to a respective segment of the sport market. Please provide an explanation of at least 150-
words on why the topic fits into the recommended market segment.
All assertions should be clearly supported with at least 1 formal citation of an external source.
There should be a complete and concise discussion of the issue.
Please include an appendix in this assignment. See the resource Appendix Instructions for more
information on creating an appendix.
View the Marketing Plan Resources under the Marketing Plan: Marketing Mix page.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.