MARKETING PLAN: SOCIAL MEDIA ASSIGNMENT INSTRUCTIONS
INSTRUCTIONS
For the product in your marketing plan, describe an internet/social media promotion plan.
Choose a Web 1.0, Web 2.0, or mixed approach, and justify your approach. Explain how this
approach is integrated with your marketing mix, how it successfully reaches your target market,
and why it is a good fit for your product.
All assertions should be clearly supported with at least 1 formal citation of an external source.
There should be a complete and concise discussion of the issue.
Please include an appendix in this assignment. See the resource Appendix Instructions for more
information on creating an appendix.
View the Marketing Plan Resources under the Marketing Plan: Social Media page.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.