Scenario

You are a marketing assistant for a marketing agency located in Rosebery – Sydney.  You have been asked to conduct a market & industry analysis and understand the target audience for Good Edi (www.good-edi.comLinks to an external site.).

In this assessment, you will focus on identifying and explaining the macro and micro environmental factors that could influence the business and the industry from a marketing point of view.

You should also be able to identify new trends as part of the situational analysis to propose marketing solutions to potential issues that may affect the client.

Use any relevant analysis and framework learnt in this unit (e.g., SWOT, PESTLE, Adoption Curve, BCG Matrix, etc.) that you find suitable to include in your market & industry analysis.

All relevant information, analysis & frameworks will be represented using an infographic to communicate rich information visually. Data and findings 
must include appropriate referencing.

• Use an online tool to build your infographic. Here are some options: www.piktochart.com,Links to an external site. https://desygner.com/,Links to an external site. https://www.canva.com/Links to an external site.
• Use any free template available that you find appropriate and visually appealing.
• Dimensions: (at least) A2, or equivalent to 2 x A4 page.
• Equivalent to ~ 500 words