Website Analysis Presentation Watch Instruction Video here: Website Analysis Presentation

To deepen our exploration of digital literacy and the rhetorical situation of public/professional rhetoric, create a rhetorical analysis on a website and present it in a recorded presentation. You are not submitting an essay for this project– you are submitting a voice-recorded presentation of slides that you create about your rhetorical analysis. A website is an aggregate of web pages, a document typically written using html that has a common domain or sub domain name found in the World Wide Web or the Internet. Companies may perform a website analysis because they may want to know how well their website functions or they may need to examine what competitors do with their web pages. A good website analysis explains how well the site supports the company's goals.

Choose a website that you use often, and that might show a part of your professional or consumer identity or major of study. Your analysis should focus on the rhetorical situation of a business/organization and their web audience and the rhetorical appeals used to construct meaning of the website through technical communication.

Submission Instructions for Presentation: ● Presentation length: 4 minutes (at least) – 10 minutes (at most)

○ Click here to review how to record on PowerPoint or screen recorder (Canvas) if needed

● Your PowerPoint or Google Slides presentation must be created with the assertion-evidence model: which requires one full, complete sentence per slide, and an image instead of bullet points

● Include proper caption for all images in presentation ● Include images or screenshots of website, graphs, data ● Use C.R.A.P. principles of visual design when constructing your

presentation. ● Write your slides in active voice and avoid passive voice when possible

Choose a business’ website, and consider the following: ○ Choose 1 website to analyze, the site should include a social

topic or professional interest you engage in. The website should include a client/customer-based business or should be a professional organization invested in audience development.

○ Introduce the rhetorical situation of the business. Identify the company goals and how they relate to their web presence and design. State the thesis of your analysis (or the main point of the presentation) which highlights the rhetorical perspective of your findings and/or an overarching theme resulting from your rhetorical analysis, which you will further illustrate in the essay.

■ What’s the overall point of your website analysis? ■ A statistic, or ■ An anecdote, or ■ The importance of the topic

○ Personal digital literacies- Explain your relationship with digital literacy, how you came to understand this kind of literacy, and how you became a user of this website.

○ Rhetorical findings- Stating information on the rhetorical situation of the audience, business or web creators, and content; rhetorical appeals (ethos, pathos, logos, mythos), ease/difficulty

of website’s usability and accessibility, stylistic choices and layout, any rhetorical constraints/freedoms the website allows for its users, multiple genres working together on the website

○ Recommendations- Write specific user recommendations based upon the findings in the previous section that would make the website more user friendly. Refer to the company goals as well as effective elements of other websites when referencing this section.

Link to Rubric: https://docs.google.com/document/d/1ZSQvh72R7PvMTm0zC0HK4EEJX7n Xe5I_xMTfQkhxXRE/edit?usp=sharing

Website Analysis Outline

(numerals- description section; A, B, C – one sentence about content of section)

I. Introduction of Website and analysis

A. What are the company’s origins? B. What do they use the website for?

C. What are the company’s goals as listed on the website?

D. Claim (Thesis)- how is the website rhetorically fulfilling (or should better

fulfill) the company’s goals?

II. Findings 1 (possibly an exploration of the rhetorical situation of the

business/website and distinguishing genre elements) A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is it important for the company’s goals?

III. Findings 2 (possibly rhetorical appeals-ethos/pathos/logos/mythos)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is it important for the company’s goals?

IV. Findings 3 (possibly any rhetorical constraints and affordances of website users)

A. Evidence 1- where is it happening on the website?

B. Evidence 2 – why is this important for the company’s goals?

V. Findings 4- website’s usability, accessibility and style

a. Evidence 1- who has full access to the website? Who does not?

b. Evidence 1- why is this important for the company’s goals?

VI. Conclusion

a. Does the website ultimately help the company fulfill their goals?

b. What strategies or suggestions do you have to better the company’s

rhetorical engagement?