The important factors that shape a compny’s strategic approach with competing in foreign markets and describe each factor. Demographics, culture and market conditions, location cost advantage, cluster of knowledge sharing of suppliers/components, risk of adverse exchange rate shifts, climate in host country.

Identify following models of entry into a foreign market and describe each export, licensing, franchising, foreign subsidiaries, joint ventures and risk strategies amongst partners.

Explain three main strategy options for tailoring (international, multi-domestic and global) a company’s international strategy to cross-country differences in market conditions and buyer preferences.

Use this quote when four seasons opened in Mumbai, India it focused on large banquet halls to target Indian Wedding Markets” Brian R McKenzie