Major Project -Team Assignment

Multi-sport Facility Design and Development Project

Each student will research the area of multi-sport facilities, as these are very popular

but have difficulty staying in business at times, due to lack of good strategic planning

and execution. In teams of 4-5, students will design a multisport facility from start to

finish, including consideration for the following:

• Discuss key success factors of operating a sport facility.

• Complete a feasibility analysis and market research plan.

• Complete a new sport facility operations plan: attracting events, planning events,

and management infrastructure.

o Your team can go in multiple directions here. You can plan for a multi-

sport facility that houses recreation league sports for youth and adults, for

a multi-sport event facility (such as a stadium for professional sports and

events), etc… be creative! Consider partnerships with other professional

organizations in the community (sports or local).

• Attracting Customers: Marketing your sports facility in the most effective way.

• Event execution plan

*Wrap up the project with a performance management plan. While you will not know the

results of your hypothetical multi-sport facility and/or event, please indicate which

performance management approach you will take and why.

Hint: Look for multi-sport park planning, sports complex project, etc…