Creating a Business Plan

Research a health-related business (or businesses) for the purpose of creating your own start-up business. Examples of start-up health organizations may be an assisted living facility, a non-emergency mobile transportation company, a new health application, or a medical supply company to name a few. Researching other similar businesses will help you create a benchmark for your own start-up company. Be creative and follow your own interests!

The purpose of this assignment is for you to develop a business plan for a new company. Your plan should include the following sections:

• Executive Summary: Provide a brief introduction of your company, its name, the mission statement, the vision statement, the values statement, the service or product being offered, your leadership team, and the company’s potential location.
• Target Market: Who are your customers? Is there an adequate potential customer base?
• Competitive Analysis: Who are your competitors? What sets your business aside from others?
• Financial Summary: Include financial projections using relevant financial information (i.e., financial goals, sales projections, projected balance sheet, projected income statement, and projected statement of cash flows). Be sure to address interpretation of financial statements to determine financial strength. 
• Also address external financing options which may be available, and the process of reimbursement for services. 
• And finally, summarize the financial implications of healthcare trends. 

You must utilize the CSU Online Library for your research (resources are below), but you are also encouraged to utilize other online sources to support your business plan. Your business plan must be at least three pages and utilize at least three resources. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

For any publicly traded companies you may be researching, the company profiles in the Mergent Online database would provide an excellent basis for research, especially for finding information about competitors and related financial statements.