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You are the Chief HR Officer of Bloom Inc, a large textbook publishing company

You are the Chief HR Officer of Bloom Inc, a large textbook publishing company. At the last leadership meeting, the CEO was concerned that the company’s customer base was shrinking. The CEO provided data that shows more universities are adopting electronic textbooks; your company only currently produces textbooks in hard copy. Although historically resistant to creating electronic textbooks, the CEO has decided that the time has come to do so. Otherwise, the company may be in danger of shutting down.

The CEO is determined to make the change to e-textbooks successful and has asked you to brief him on potential obstacles to this change. The CEO has specifically asked you to prepare an executive summary describing the most likely risks and obstacles to his plan for changing to the production of electronic textbooks.

Instructions

Conduct research and prepare an executive summary for the CEO that:

· Details the most likely reasons change efforts may fail at Bloom Inc.

· Discusses the risks of change initiatives at Bloom Inc.

· Provides recommendations for overcoming barriers to change at Bloom Inc.

· Examines the roles of management and HR in change initiatives at Bloom Inc.

· Applies professional language supported with evidence (in-text citations and references in APA style) and free of errors. Provides attribution for credible sources used in the executive summary.

Resources

Library Databases

· A – Z Database List

Guides & FAQs

· Executive Summary FAQ

· Credible Sources FAQ

· APA Guide

2 Questions 40 words each in a separate page

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