Create a place analysis in which you do the following:

• Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
• Describe Red Bull's current distribution channels.
  • How are they getting their product to market?
  • Which distribution strategies are being used to effectively create a competitive advantage?
• Demonstrate an understanding of the place strategy and its effect on business success.
  • Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
  • What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?

In the analysis:

• Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
• Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.

Length of paper: Approximately 3–4 typed, double-spaced pages, i