Submit a NOT MORE THAN one page response to the following question.  Your submission must be in APA style complete with Cover and Reference (with at least one entry – the textbook) pages. Your submission will be checked for plagiarism using Turnitin.  Evidence of plagiarism will at the minimum result in an automatic '0' for the assignment. Additional penalties may be levied.  Please also see SWU policies on Academic Honesty. 

All policies of the  Benson School of Business Writing Manual must also be observed. 

10-64. Explain, in nontechnical terms, why pairing observations, if possible, is often a more effective tool than taking independent samples.