Functional Area Paper Assignment Instructions

For this paper, you are going to expand on one of the discussion forums that you have already written (*attached). You will choose one of the topics from your previous discussions (Marketing) and elaborate on the current trend in this area.

Your paper should include an introduction of the topic that includes a historical definition based on literature, a discussion of the current research in the field (last 5 years only), and a section that addresses future questions that will need to be addressed and/or explored in research.