In this proposal, the company is Jocko Fuel. Provide a summary of the company and environment you have selected. Then the product or service in question and what your initial thoughts are for a new product or service and target market.

Begin thinking about the various sections and consider taking notes on each area in readiness to complete the final assignment:

• Title Page 
• Why Select Your Consultancy
  • Your USP
• External – Situational Analysis 
  • PESTEL 
  • Competitors 
  • Porters 5 Forces / Diamond
• Internal – Company Analysis 
  • SWOT
• Strategy 
  • USP
  • SCA
  • Positioning 
  • Marketing Mix 
  • Target Strategy 
• Recommendations 
• Action Plan

Submit the subject of your Marketing Plan Proposal.