30 Jan What is Ben & Jerry’s CSR stance?
It is important that a company creates and applies a set of guidelines that govern how the business operates. A good corporate governance considers its stakeholders and applies ethical principles for doing business.
In Unit 3 Connect, you explored the reasons why corporate governance is important and examined different types of corporate social responsibility (CSR) approaches that a company can apply when doing business. Draw upon the concepts covered in Unit 3 when evaluating a real-world company’s CSR approach.
Read this article that describes Ben & Jerry’s core values and CSR stance when doing business: Ben & Jerry’s: Our Values, Activism and Mission.
Watch this video about Ben & Jerry’s CSR stance: Is Ben & Jerry’s a Trojan Horse of Corporate Social Responsibility in Business?
For this assignment, evaluate Ben & Jerry’s CSR approach. Based on your evaluation, answer the following questions:
What is Ben & Jerry’s CSR stance? Share an example of one of the company’s CSR initiatives.
Does Ben & Jerry’s leadership actions align with the company’s CSR stance? Why or why not?
What is one of the hurdles that the company faced when looking to stand by its CSR stance? What actions did they take to deal with it?
