Assignment Content

1. To prepare for the Week 6 Assessment, choose a well-known corporation, such as Samsung, Starbucks, Ford Motor Company, or Waste Management, that implemented a major change. Analyze the corporation’s change process based on Kotter’s 8-Step to Change using the Organizational Change Chart.

   Kotter's 8-Step Change Model

   • Step One: Create Urgency.
   • Step Two: Form a Powerful Coalition.
   • Step Three: Create a Vision for Change.
   • Step Four: Communicate the Vision. 
   • Step Five: Remove Obstacles.
   • Step Six: Create Short-Term Wins.
   • Step Seven: Build on the Change.
   • Step Eight: Anchor the Changes in Corporate Culture.
   • Was this a positive organizational change? Why or why not? If so, what strategies and tactics were effective or ineffective in creating positive organizational change? What strategies and tactics would have worked better?