The purpose of this project is to gain an understanding of the difference between high-content and low-context cultures and how these differences influence business communication via websites.

· Step 1: Choose a firm.

Select an international firm that conducts business in – and has a website for – both a North American country (low-context culture) and a high-context culture.

· Step 2: Read “Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures” by Elizabeth Wurtz.

You cannot succeed on this project without reading and understanding this article. 

· Step 3: Complete the worksheet on the next page. Cite your source(s) both within your responses to the questions and in the References section. Use APA Style. Minimum: 3 references, including the prescribed academic article.

· Step 4: Submit your work in the related assignment folder. Next, copy and paste your response into a Module 4 Discussion Board post template (see Discussion Board in D2L), making any necessary modifications to flow your work into that template.

MKT 3510 High- and Low-Context Cultures Project

Low-Context Culture Country:

High-Context Culture Country: 

Name of International Firm:

Web address for low-context website:

Web address for high-context website:

Referencing at least three sources, including the scholarly article required for this assignment, identify and offer a research-based explanation for at least three key differences you observe between the high- and low-context versions of the company website. Insert screenshots as necessary to help us see the differences.

Key Difference 1: 

Describe the observed difference:

[insert screenshot]

Research-based explanation, with numbered citations tied to References page:

Key Difference 2: 

Describe the observed difference:

[insert screenshot]

Research-based explanation, with numbered citations tied to References page:

Key Difference 3:

Describe the observed difference:

[insert screenshot]

Research-based explanation, with numbered citations tied to References page

References

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