07 Jul Marketing Plan
Marketing Plan Assignment:Each of you will prepare a Marketing Plan for marketing a new product or service in RioGrande Valley. You should choose a product, not a brand (you cannot prepare a project thattalks about an existing brand). This means that, for example, you can choose ice cream, butyou cannot choose Ben & Jerry’s,” or you can choose a “restaurant,” but you cannot choose”Olive Garden.”
You will be creating the marketing plan of your own brand from scratch!Marketing plan assignment will be submitted online at the end of the semester (July 2), butplease do not wait the last minute to work on it. If you do so, your assignment will be shallow.You can see the Marketing Plan Rubric for assessment criteria. This is a comprehensiveassignment covering all the materials you will learn throughout the semester. Your marketingplan report will follow the exact structure summarized below. This outline is parallel to thetopics we will cover in DB as we progress throughout the semester, so each week you will learnsomething new to apply and progress with your marketing plan.
Introduction
Mission Statement
Marketing Objectives
Marketing Environment Analysis and SWOT Analysis
Competitive Strategy
Market segmentation, targeting and positioning strategies
Marketing Mix Strategies:
o Product
o Pricing
o Distribution
o Communications strategies
Notes:1. You will see a more detailed outline in the document called Marketing Plan AssignmentDetails under the course materials in blackboard, so you will know exactly how toprovide rich insight for each part of the Marketing Plan.2. Remember that the written report of your assignment is a business document. Beprecise, concise and to the point. The information should be clear and specific. It mustbe written in Font: Times New Roman (or Calibri): 12 pt. and 1,5 space.3. You must use citations/references both in the body of the paper and list them at the endof the document. Falsifying data, cheating, and copying other’s work are seriousbreaches of ethics.
