1. Discuss the four Ps of the typical marketing mix. Some people consider that there should be more than four marketing mix elements, including suggestions such as the seven Ps of the marketing mix. Discuss two additional aspects that the typical marketing mix could include.
2. A consumer’s behavior is influenced by social factors, such as the consumer’s small groups, family, and social roles and status. Explain the differences among these social factors.
3. Distinguish between a product idea, a product concept, and a product image.
4. What is value selling? Explain its importance and requirements.
5. Identify and discuss the major social criticisms of marketing.
6. Refer to the MINI case in chapter 7. Discuss how MINI has endured for 60 years as a brand, despite being owned by various companies.