07 Jul Apply: Market Analysis Research
Apply: Market Analysis Research
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Assignment Content
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Purpose
MBA Business Plan component
Context
One of the most important elements in a business plan is themarket analysis. A market analysis is a qualitative and quantitative assessmentof a market. It includes data collection and estimation in reference to themarket size and value, characteristics of the intended customer base, in-depthevaluation of the competition, barriers to entry, and the regulatoryenvironment. An accurate and detailed market analysis allows entrepreneurs todetermine whether the market is sufficiently large to build a sustainable,profitable business. In this assignment, you will complete a market analysisfor your proposed organization and create a report that can be included withina business plan.
Instructions
Write a 525-word report that includes the followingsections:
- Section 1: Business overview, mission, and vision
- Section 2: A Market analysis that includes the following components:
- Market overview/needs analysis
- Target market
- Competitive analysis
- Value proposition
- Section 3: Recommendation
Use the document for details on what toinclude in each section.
Cite four references to support yourassignment.
Format your citations according to APAguidelines.
Submit your assignment.
