11 Jul As you read in the articles for Chapter 11, several brands are replacing their brand mascots.? In 2021, the
As you read in the articles for Chapter 11, several brands are replacing their brand mascots.? In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company.? Do you think the new name was well-chosen?? Why or why not (be sure to use chapter concepts)?? Using the concepts in the chapter, what recommendations do you have to make this transition a successful one?? Finally, identify one brand mascot (not named in the articles) that you feel is due for replacement; be sure to state why and any recommendations you have for a new one.
