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1. Find a company you admire. It can be a big brand, a small business or one you want to create:

On the attached Lean Canvas Template here fill in 4 – 5 points for each section. You can use bullet points but your points should be clear and well explained. About 2 or 3 sentences each is good.

Note: To approach this assignment, put yourself in the shoes of the company's brand leadership. What type of customer are they targeting? What is that customer's problem they are solving? Hint — it has to do with the unique brand message and vibe. There is a certain type of customer who would see this brand and think "that's for me". Get inside of their head and imagine what customer problem you are solving