Go to the Hershey Case study and answer:

1. What is your appraisal of that company's operating and financial performance? What positives and negatives do you see in this company's performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide for the calculations needed. Learn from the financial analysis in the Netflix case study as a reference.
2. Identify from the case content at least four capabilities that Hershey performs.
3. Determine whether Hershey's resources and capabilities are potent enough to produce a sustainable competitive advantage (page 99). Use the Four Tests approach of a Resource's Competitive Power to determine Hershey's sustainable competitiveness (page 100).
4. Determine whether Hershey is competitively stronger or weaker than key rivals (Use Figure 4.4. the chart to answer this question, page 123.
5. The case study "Hershey" identifies 10 opportunities, 10 threads, 10 strengths, and 10 weaknesses in the Hershey company (after reading chapter 4).