Read Scenarios 1 and 4 in Chapter 2 (ATTACHED) of the text book then then write a three -page paper that compares and contrasts the two different approaches. Highlight the major differences between the two, any pros and cons, and any potential for success or failure.

                                                                       Textbook

Laursen, G. and Thorlund, J. (2017) Business analytics for managers: Taking business intelligence beyond           reporting (2nd ed). Hoboken, NJ: Wiley.