Final Marketing Plan

Barclays Bank – Our selected company

Final Marketing Plan proposal due by 11:59 PM EST on Day Seven. APA formatting is required along with a cover page and a resource page which is not included in the final page count.

The final paper should be approximately 10-12 pages.

It should consist of the information from your milestone papers along with information from our discussion board postings.

Feedback from the Milestone papers must be incorporated

Milestones 1 & 2 were great

Milestone 3 we have a comment from professor.

great paper – for your final paper just add the percentages of the budget for each promotional option you have selected. Also be sure to alphabetize your resources by the author's last name.

All key components of a marketing plan must be represented.

Cover Page

Table of Contents

Company Overview/Executive Summary – 1 page is enough

New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision, and core values?

Competitor Analysis and Identifiable Gaps – Very important 1 page is needed

Target Market Determination

The use of e-commerce and social media – Important

The marketing mix – Very important

The promotional mix – Very important

Consumer buying behavior

The impact of the pandemic on the company’s approach to sales and marketing – Important

Product Lifecycle including the graph – Very very important

Measurements of success, metrics – Important

Summary

Resource Page

Final Marketing Plan PowerPoint Presentation

Need author notes, Include intro page and summary page.

· No more than 5 slides.

· Think about how you would present the idea of your new or redefined product to your CEO.  You have a limited amount of time and must hit on the high points only

· You will present you PowerPoint presentation to the class as scheduled by your LIVE Residency instructor and your presentation should be no more than 10 minutes