External and Internal Environments

Overview

In this assignment, you are to use the same corporation (Coca-Cola) you selected and focused on for the Strategic Management and Strategic Competitiveness assignment.

Using the corporation you chose from the Week 3 assignment, Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:

Company      website.

Public      filings from the Securities and Exchange Commission's Filings      & Forms page.

Strayer      University's online databases.

The Lexis Advance database.

Other      miscellaneous sources. Note: the company's annual report will      often provide insights that other resources may not include.

Use the External and Internal Environments Template [DOC] to ensure that your assignment meets the requirements.