Use book 

The practice of public relations 13th edition  

By Fraser p. Seitel

Assignment Content

•  Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.
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  Write a 700- to 1,050-word paper in which you examine the following:
  • The multiple definitions of public relations
  • The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)
  • How are they similar and how are they different?
  • How might PR be more important during a crisis situation for an organization?
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  Include two outside references, as well as citations with your paper.
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  Format your paper consistent with APA guidelines.
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  Submit your assignment.