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15 Aug MBA 665 DISCUSSION WEEK 3

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Read the material regarding the history and regulation of alcohol advertising found on pp. 538548 of the text. Also read the article, , and watch this Milton Freidman interview: .

In your post, consider the following questions:

  • Were Spyke and Wide-Eye bad products? Justify your answer.
  • Do you think these products were marketed in objectionable or misleading ways? Explain your answer.
  • If you were in charge of marketing Spyke and Wide-Eye, what approach would you have taken to promote the products, while mitigating the adverse publicity associated with them?
  • Do you believe there is a need for government to place more restrictions on alcohol advertising? Why or why not? If so, what limits are needed and how would any restrictions that you propose meet the Central Hudson guidelines?
  • https://www.youtube.com/watch?v=V8d42BMRNQ0
https://www.youtube.com/watch?v=V8d42BMRNQ0

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