Research paper about burger King. My part is company background. and executive summary now

Company Background :This section presents an introduction and overview of the company being studied, including: when it was started and who owns it Historical marketing successes and failures Existing product lines and brands. 

Company Background  : Written in a way thats very straightforward, not narrative. Try to use a storytelling technique. Remember to include page numbers only if its directly quoted.

Refer to APA style guidelines . Use of subheadings in this section is ok.