15 Aug What is the role of IS in supporting Housing.com’s operations, strategies and processes?

1. read the case. Questions you should consider while reading include:
   • What are the key strengths and competencies of Housing.com? What is their USP (Unique selling point)? 
   • What is the role of IS in supporting Housing.com’s operations, strategies and processes?
   • How can the IS of Housing.com improve its competitiveness? who are the competitors? what is the industry structure? 
   • In designing further new IS for Housing.com , what would you deem to be key areas for consideration?
2. Ofir has prepared a video introduction to the case which is uploaded in the Week 3 module.
3. Write an introduction to your response. This should be at most 300 words. You should write considering your audience, this isn’t an essay, it’s a case response. It is written for a CEO not a lecturer. An introduction should cover
   • Overview the situation at Housing.com–don’t repeat the facts, but tell them what they need to be thinking about
   • Very briefly, what the major problems are
   • Very briefly, what some solutions might be
4. Write down ONE major challenge Housing.com is facing
5. Briefly outline a solution (at most 100 words)

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