18 Aug Explain the importance of change and how altering an organization may help it become more successful, especially when conducting business in the digital age
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Although change is inevitable, as managers we often find resistance occurring within the workplace. Coca-Cola has been in business for 120 years. Their success has turned them into a household name. However, they have not obtained their success without implementing changes over the years. As a matter of fact, Coca-Cola has had a number of instances where their sales have fallen flat, and they have had to revisit their strategies to regain their status within the beverage market. Prior to completing your assignment, please watch this video (https://www.russellreynolds.com/insights/interview-series/interview-with-former-coca-cola-ceo-neville-isdell.) to see how this company giant has strategized to improve their performance.
Prepare a paper in which you expand upon the following points:
Explain the importance of change and how altering an organization may help it become more successful, especially when conducting business in the digital age.
Using the company from your course project, outline a strategy to minimize resistance to change. Explain why your strategies would be beneficial to the organization.
Using your current workplace, outline a strategy to help employees in your department embrace change.
