Discussion topic:

Consider the relationship between the data that brand managers obtain and the conclusions they draw from the data about the target market and the brand attributes that drive their decisions.

In a post, identify three considerations brand managers should keep in mind when designing research, reviewing data, and drawing conclusions about the target market and prioritizing brand attributes.

Explain why each consideration is important to the accuracy of the conclusions. If appropriate, add examples from your experience (positive or negative) that support your ideas.