31 Aug content creation review 4
PLEASE ANSWER QUESTIONS BASED ON THE LINKS/ VIDEOS PROVIDED
Lecture 17 and 18
https://www.youtube.com/watch?v=-fRen_IZmvY
https://www.youtube.com/watch?v=jQwWHPAa2M8
https://www.youtube.com/watch?v=qp0HIF3SfI4&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=26&t=8s
https://www.youtube.com/watch?v=ezF7adNSYUI&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=25
https://www.youtube.com/watch?v=BgqxJoy4Qdg&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=29&t=19s
https://www.youtube.com/watch?v=myX0edE-2hQ&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=28&t=70s
https://www.youtube.com/watch?v=jQwWHPAa2M8&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=34
https://www.youtube.com/watch?v=SVkOII3UBUo&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=29
1. Explain why copy is essential forsuccessful content creation
2. How might copy for content marketing differfrom other marketing copy
3. What makes copywriting unique fromgeneral writing? How does it differ from content marketing copy
4. Share some of the tips for creating goodcopy for content
5. What are some B2B specific tips for copy
6. Explain blogs and blogging and what constitutesquality output
7. Discuss copy length as a consideration for blogging
8. Weigh the pros and cons of differentblogging tools
9. What are some of the key takeaways from AnnHandleys Book : everybody writes your go to guide to creating ridiculouslygood content
Lecture on podcast
https://www.causevox.com/blog/podcasting-right-nonprofit/
10. Define podcasts and how they frequentlyformatted
11. Explain the growth of the platform withthe numbers shared in lecture
12. Weigh the pros and cons of podcasts forthe larger content campaign
13. Discuss serialization and how it appliesto content generations
14. Walk through the steps shared you will needfor podcast production
15. Differentiate between the editing softwaretool reviewed
16. Differentiate between the hosting toolsreviewd
17. Differentiate between the directory listoptions reviewed
18. Share some of the B2B podcast guidance
19. Discuss the tips and tricks provided onpodcasts
Hubspot.com
20. What is the value of inbound marketing?
21. How do you differentiate between inboundand content marketing?
22. How do the hubspot tools support inboundand content marketing?
23. What are success metrics for inboundefforts?
24. Why is email a type of content marketing?
25. What is the argument that email marketingshould be considered as something different than content marketing?
26. How do you measure email content?
27. How do the Hubspot tools support emailmarketing?
Lecture 19, 20, 21
https://www.youtube.com/watch?v=7dfzolyTKFs
https://www.youtube.com/watch?v=MXWP4Fdxlng
https://www.youtube.com/watch?v=DwRu2leRoNY
https://www.youtube.com/watch?v=myX0edE-2hQ&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=28&t=70s
https://www.youtube.com/watch?v=7dfzolyTKFs&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=39&t=6s
https://www.youtube.com/watch?v=MXWP4Fdxlng&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=40
28. Share some of the ideas on generatingcontent
29. Review the different categories ofcontent generations by CopyPress
30. Weigh in on the discussion of creatinglots of content all at once
31. Consider the pros and cons of a contentmarketing strategy in addition to a full promotional campaign strategy
32. Be familiar with Meghan Caseys activityto measure alignment with strategy
33. Understand the difference between a corecontent statement and a promotional strategy statement
34. Explain the benefits of repurposingcontent
35. What is evergreen content
36. What is content syndication?
Lecture 22 and 23
https://www.youtube.com/watch?v=DwRu2leRoNY&list=PL3DYW_HemO05USIt1Ld2MXTiDGfq2Ah0y&index=41&t=12s
37. Define content curation and the value itprovides to marketers
38. Discuss tips on how to do curation ofcontent well
39. Define UGC and where it might be found
40. Discuss why UGC is particularlysuccessful for marketing today
