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Music Marketing_Assignment 7: Researching Radio Options

Assignment 7: Researching Radio Options 
For this week’s assignment, you’ll research the radio stations in your local area and beyond to answer the following questions. Make sure you answer all the questions posed in each of the four sections below.
  1. Based on what we discussed in this lesson, what radio options exist for developing artists (e.g. specialty shows, noncommercial radio outlets, college stations)?

  2. What radio format might you pursue for your own music (or that of your fictional band or an artist you might represent), and when would you pursue it?

  3. Once you have a target format in mind, create a list of terrestrial radio stations you could target. Your list should have no less than 25 target stations. Start by exploring local radio options, then expand out to neighboring cities, neighboring states/provinces or countries. If you want some help getting started use this radio station search engine.

  4. Do you see nonterrestrial radio as a valid marketing option for artists? What nonterrestrial option might be the best for your own band?


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