31 Aug Big Idea Discussion Board

Thread: Some people do research for the sake of doing research, and, consequently, end up with just…well, research. However, we do research to create INSIGHT which, in turn, should generate ideas for creative messaging for our strategic communication and how best to provide a product/service/organizational image/appeal/etc. that will connect to both consumers and potential consumers and/or affiliates of our organization. That connection should be passionate and long-lasting.

 

How do you do it? Through a BIG IDEA; through an insight, based on research and analysis, that is then developed and massaged into a strategic campaign that goes to the heart of those you are trying to reach.

For this discussion, you will:

1. View this video by the advertising industry great who arguably originated the concept of THE BIG IDEA,
2. Come up with a BIG IDEA for some aspect of your life and/or career, and
3. Write a post that will give us a glimpse of how the process of research-insight-action can be applied to some aspect of your life.

Related Tags

Academic APA Assignment Business Capstone College Conclusion Course Day Discussion Double Spaced Essay English Finance General Graduate History Information Justify Literature Management Market Masters Math Minimum MLA Nursing Organizational Outline Pages Paper Presentation Questions Questionnaire Reference Response Response School Subject Slides Sources Student Support Times New Roman Title Topics Word Write Writing