Overview

In a previous assignment you (I) recommended an innovationoption (incremental or discontinuous) to the organization from the coursescenario. Now that senior management of the company has approved yourrecommendation, your task is to find an efficient process for yourcross-functional team to follow during the development of your innovation.Remember that your perspective is still that of a middle manager for one of thetop U.S. producers of luxury and mass-market automobiles and trucks.

You and your team are considering using Coopers stage-gateprocess for new product development. This is a standard process that shows thejourney of an idea from conceptualization to the market. You will create adetailed flowchart to share with your cross-functional team on one possibleprocess for implementing the innovation recommendation you have made.

Prompt

Create a PowerPoint presentation with the followingrequirements, including a detailed flowchart. Ensure the presentation is usefulin helping your team understand the stage-gate process. Your presentationshould include the following:

Describe the major elements of the stage-gate process (12slides).

How many stages are in the process?

What is the purpose of each stage?

Create a stage-gate process flowchart (1 slide) using propershapes for each step in your flowchart.

In the flowchart or speaker notes, list an example of anactivity at each stage.

In the flowchart or speaker notes, list a decision criterionat each stage using the company. Some examples of decision criteria include:

Filter ideas to the preliminary investigation

Filter projects to business opportunities

Filter projects to product or process development

Filter products to limited launch

Filter products to international marketing

Discuss the implications of using the stage-gate process(12 slides).

When is the use of the stage-gate process appropriate?

How could the stage-gate process slow down innovation?

Is the stage-gate process more conducive to an incrementalor discontinuous innovation?

Guidelines for Submission

Using PowerPoint, create a presentation that is 3 to 5slides with detailed speaker notes that highlight the important points you wantto emphasize to your team. If references are included, they should be cited inAPA format.