By painting with words, graphic designer Paula Scher develops the visual language of iconic brands and institutions around the globe.

https://youtu.be/LCfBYE97rFk

• What are some of the projects that Paula is working on in this episode?
• What are some of her most famous works?
• Which element of her type work resonates with you?
• How does she work with her team on design projects?
• Which project takes center stage as the driving action of the narrative?
• When she's in the room on a client meeting, how does she take command while also letting the client feel heard?
• How does she view her work and how it's used?