Use book forth edition the market research toolbox a concise guide for beginners 

Respond to the following in a minimum of 175 words: 

Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives. Post a link to the video in your discussion thread. Answer the following: 

• What do you find interesting or surprising about the information in the video? 
• How does it relate back to your weekly objectives?