12 Oct Choose a COMPETITOR to the company you are following. Each group member must choose a different company Evaluate
Brand I choose: Gordon’s London Dry Gin
- Choose a COMPETITOR to the company you are following.
- Each group member must choose a different company
- Evaluate their Website UX on both desktop and mobile devices.
- You are NOT comparing this website to your company. You are evaluating it on its own merit.
Use these questions as your guide:
- Is it useful?
- Does it have a purpose?
- Is it user-centered?
- Is it a pleasure to use?
- Is the design innovative?
- Does it reflect the personality of the brand?
- What are the aesthetics?
- Is it employing responsive design?
- What do you notice about the content – entertaining, convincing, inspiring, does it educate, or is it boring?
Is it easy to convert? - Are they using AI to ease conversion and/or for customer service?
- Do you think it incorporates the hallmarks of a fascinating message? How?
Organize these as a blog content for publish, not only a asssign
