We have been exposed (briefly) to the strategic communication process. Based on one of the articles we were supposed to read for Tuesday, write a 300- 500-word blog that either…

1. Expresses the importance of social media to a sports organization’s strategic communications (public relations) campaigns, connecting one of the recommendations of the reading to an actual sport and social media campaign

2. States the value of a public relations (strategic communication) campaign like the one that English cricket undertook, suggesting a sport organization, cause or initiative that could use such an initiative, or how.