This exercise will tie concepts from the chapter material to the simulations assigned in this module. Completing this exercise will prepare you to help your group make decisions during the simulation rounds and prepare you for completing your decision log journal entry, artifact analysis assignment, and milestone due in this module.

For this exercise, you will apply what you learned in Chapters 3 and 4 to analyze many aspects of your industry and company, including rivalry, financial performance, core competencies, and benchmarking.