09 Nov University Exercise
All of you have been a customer of a University. Presumably, you did not just wander into the classroom and stay awhile. Think back to your experience at buying a college. How were you marketed to? Who marketed to you? What elements of the marketing mix were used with you? What elements of the promotion mix were used with you? What did you like/dislike about the University marketing efforts? To what extent did word of mouth a affect your decision to buy University? What was the final, most convincing marketing effort that pushed you over the hump and enabled you to buy University? What has been the most important marketing effort (intended or unintended) that convinces you to repeat your purchase each semester? What would you suggest to improve in the Universitys marketing efforts?
You may choose to discuss any of your undergraduate colleges if you have not had this experience at Webber.
Please address each question/discussion prompt. Please be sure to provide topic headings and organize your paper according to APA style formatting. Be sure to use marketing concepts discussed in your textbook. A minimum of two credible references with corresponding citations required.
All papers in this class are APA 7th edition styled papers with cover pages, running heads, topic headings, references and corresponding citations.
