Instructions

Submission Format:

Please address each of the following issues in a separate paragraph or two, with each response identified by the corresponding letter of the issue you are addressing. Your responses should reflect issues you have studied in the modules and must be your own work. If you do incorporate other sources, be sure to clearly identify them as such.  Please DO NOT include the questions; just number your responses appropriately.  All submissions are expected to be college-level work, with appropriate spelling, grammar, formatting, etc., and must be submitted in .doc or .dox format.

Assignment:

1.  Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a target market.

2. Of all the promotional tools we looked at, which one is the most effective in getting your attention and interesting you in a product?  Conversely, which of the tools is something that has a slim to zero chance of reaching you, much less interesting you?

3. Keeping the Fundamental Accounting Equation in mind (Assets =  Liabilities + Equity), categorize the items below into the proper category to create a simple balance sheet.  Please provide the balance sheet in its entirety, not just the answer to the equation.

Equipment 250000

Accounts Payable 50000

Cash 25000

Loans Payable 125000

Buildings 400000

Retained Earnings 710000

Land 125000

Accounts Receivable 50000

Inventory 35000

4. Max the Tailor is going to sell custom suits. He was able to rent a garage from his Uncle Ed for $2,000 a month, which includes utilities, and he already owns the equipment he needs. He anticipates being able to sell his suits for $500 each. The raw materials (fabric, buttons, zippers, thread, etc.) will cost an average of $75 for each suit, and he plans to spend $25 per suit to advertise them. Assuming these are all the costs and revenues, what will be Max’s monthly break-even point in units? Does this seem like a reasonable amount for him to produce and sell every month?  Please show your calculations.