The assignment is based on the following documents

 A case study: Snap Inc.s IPO 

Snap Inc.s IPO prospectus 

An Excel file containing daily share price of Snap from its IPO to March 2020 (Snap shareprice) 

Snaps Annual Report 2020Read the above documents and the IPO book (e-copy available on Blackboard) to answer the following questions. You can use external references/material from credible sources (such as the financial press and journal articles): 

 (i) An IPO marks a strategic milestone for a company. 

(a) What may have motivated Snap to go public? 

(b) In your opinion, why did Snap choose to list on the New York Stock Exchange (NYSE) instead of Nasdaq? 

(c) Why do you think Snap chose to conduct its IPO in 2017? 

(d) What can you say about the primary and secondary shares sold in the SnapIPO? How did Snap plan to use the proceeds of the IPO? 

(e) Explain the unusual share structure of Snap. How would new investors be affected by Snaps share structure? (20 marks)(ii) What is an IPO over-allotment (Greenshoe) option? Describe the over-allotment option included in Snaps IPO? (5 marks)(iii) The underwriting investment bank takes on a central role in the IPO process.(a) What are the key tasks executed by the underwriter?