In an industry famous for razor–thin profit margins, high levels of employee turnover, and intense competition usually based on price, Wegmans, a family–owned chain of 67 supermarkets in New York, New Jersey, Pennsylvania, and Virginia, is quite unique. It has to be. Traditional grocers are under attack on many fronts. Mass merchandisers such as Wal–Mart with its superstore concept are taking customers, sales, and market share from traditional grocers. To complete this assignment, conduct a literature search and go to http://www.wegmans.com.

Identify Wegmans’ strengths, weaknesses, opportunities, and threats in your initial post