Assignment I – Advertisement Analysis

Find a print ad out of a magazine or newspaper or an on-line ad for a product or service. Try to include a scanned copy of the print ad or a link for a virtual ad with your submission. Your analysis should include the following:

1. What is the product?

2. Who is the target market?

3. What specifically in the ad is included to identify the product to their target market? Why will their target market seeing the ad be inclined to believe the product is for them?

4. What publication did the ad come from and does its audience match the products target market?

5. On what competitive advantage is the product trying to compete?