Review following article : https://web.archive.org/web/20160216063051/http://www.storebrandsdecisions.com/news/2011/08/16/how-to-develop-a-private-label-expression-aligned-with-retail-brand-strategy

Product development is the process of taking a product from concept through the design and creation stages to product launch. When stores create their own brands and sell them in their own outlets, they refer to that brand as a private label. Why do you think retailers started doing product development and private label brands?

Target has mastered the product development process. What has made Target such a success? What other retailers have been successful with their own product development and private labels?