No word count requirement, and references needed. 

I am doing Nike, air max is the focus

 1. Business and Product Information
a) Company overview: description, history, key people, location and subsidiaries, brands,
and major products and services
b) Mission and vision statements
c) Product profile: name, classification, characteristic, distribution, product life cycle, sales
history
d) Product overview: problem statement and issues, marketing objectives, and aims of the
campaign and media expenditures